To learn to advance techniques on how to rank higher on google of your website on the top of the search engine. You first have to analyze the best keyword related to your website. For the best keyword analysis, you can use some tools like:
- A href (Paid)
These are the best tools to analyze an efficient keyword for your blog and business.
Now the question is what should be our strategy for keyword research by using the above mentioned tools. See the below image to get the best idea and plan for research potential keywords.
It means, when we are searching for a keyword for a Blog, in that case, monthly search volume, CPC should be high and competition should be lowest, But for Business CPC is not required and for NGO same like Business.
There are some key pointers to keep in mind while writing content.
- The keyword you select contains content related to that keyword with 1-1.5% of keyword density it must be posted on your website but it should not be minimum 3 times.
- The content length must be more than 300 words but my personal experience allow to write more than 700 word
- Content must be audience engaging and exact related to the keyword.
- The words in sentences are less than 20 words and easily readable and understandable to the audience should not keep the advanced word.
- To make your content attractive and engaging you can use images, infographics, and video embedded links.
- One inbound and one outbound link is the must use in content.
- The keyword you select is must in the title, first paragraph of the content and in the meta description.
As we know the content is king in Digital marketing, There to writing proper content for your website.
All the activity that we discussed above is the on page activities. How to improve google search ranking when Google crawler crawls the page.
how to rank higher on google
There is another activity through which we got ranking on the search engine. That activity we called off page activity. In off page activities, we do the submission of our link in the different website to create a backlink. Backlink helps in the ranking of the page there are two types of links that a site gives us as a backlink. One is Nofollow and another is dofollow, Nofollow links don’t take responsibility for our web page. And in dofollow link take responsibility for our web page. Backlink also helps in increasing our domain authority and page authority of our website. Get an idea of how to rank higher on google. We do a different type of submission in off page activities.
- Directory submission
- Business listing
- Social bookmarking
- Search engine submission
- Blog commenting
- Blog submission
- Article submission
- Guest posting
- Guest book submission
- PDF & PPT submission
- Image submission
- Video submission
- Forum submission
- Profile submission
- Review posting
Mention that all submissions should be on relevant websites because relevent site drag link juice as well as traffic to your website.
All the things that we discussed above is a part of search engine optimization. We also say it in short form. For SEO there are digital marketing companies and digital marketing institutes where you give your work and go to the ranking after paying their charge. Either you can learn a digital marketing course from a digital marketing institute.